![]() This enlightened and enlightening book shows us how - and indeed, that 'God is in the details. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' - Carl Pope, Executive Director of the Sierra Club Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. ![]() * Food Ethics Magazine * It's one of the most thought-provoking books I've ever read - Ellen Macarthur * Daily Express * Environmentalists too rarely apply the ecological wisdom of life to our problems. ![]() Stephen Bayley Already embraced by far-thinking manufacturers and governments. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Cradle to Cradle: Remaking the Way We Make Things. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things. There's an alternative responsible future persuasively offered by Braungart and McDonough. ![]() I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. The best argument for good science is that it deplores waste. ![]() The best argument for good design is that it lasts. ![]()
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